Objective measurement as a starting point
The initiative for the project came from the executive team. “Just like with Great Place to Work, we wanted to measure how employees experience our mission,” says Luc Hendrick, QA Director at SA Corman. “Anyone can say that food safety is important, but we wanted to see that backed up by data. Only then can you make targeted improvements.”
Reliable approach, broad commitment
SA Corman deliberately chose Normec Foodcare as a partner. The scientific basis of Q-DNA inspired confidence, as did its clear approach. “The methodology is structured and fact-based. Normec closely monitors the process without being rigid. As a result, everything went according to plan.”
The approach immediately yielded valuable insights. The response rate was high, with employees from all levels of the organization participating. “That broad involvement provided a realistic picture. We saw where we’re doing well—such as our high level of professional competence—but also where we can improve. For example, it became clear that we need to communicate our strategy and mission even more clearly internally.”
Insights Immediately Translated into Actions
The results were presented during the executive review in February 2025. Four of the six areas for improvement have since been translated into personal objectives. “This is how we embed the food safety culture into our daily work,” Luc explains. “Some findings confirmed our gut feeling, while others surprised us. But in every case, they pointed us in the right direction.”
One caveat: the final report is strong in content but contains a lot of data. “For people without a background in quality management, that can be quite intense.”
Looking to the Future
SA Corman plans to repeat the assessment in one to two years to see what impact the actions have had and where further refinement is needed. “I’d give this project an 8 out of 10. It’s a powerful tool that brings structure to an abstract topic.”
Luc has one more tip for companies that are hesitant: “Make sure you communicate clearly in advance about the purpose of the survey and the structure of the questionnaire. And above all, be open to the results, even if they’re confrontational. That’s where the value lies.”
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