Understanding performance on the store floor
The supermarket shelf is where consumers make their judgments and the AGF department and is where a retailer can differentiate itself on quality. However, quality of AGF and other fresh produce can fluctuate greatly due to seasonal influences, origin, variety, transportation, storage and store conditions.
Only with structural measurement throughout the year can this variation be recognized and adjusted. Continuous quality monitoring gives you continuous insight into how products are actually performing on the store floor.
Our approach to quality monitoring
We measure quality exactly as the consumer experiences it. Products are purchased weekly from supermarkets and then analyzed in the laboratory. We look at factors that influence appearance, taste and shelf life, such as spoilage, color, freshness, brix, acidity and hardness structure and shelf life.
We process the results in short and clear reports that are directly usable for purchasing, quality management and product development.
Measuring through the eyes of the consumer
We measure quality through "the eyes of the consumer." We use this to judge whether a Consumer is satisfied and combine this with product-specific characteristics such as color, firmness, hardness and brix. For convenience and sliced products, shelf life, cut and recipe are important.
This creates a 360-degree picture of the product: a combination of hard measurements and taste and appearance assessments.
Section of our measurements
- Taste Appearance
- Sugar content (Brix) Measurement
- Acidity (titratable) Color
- Acidity (pH) Damage
- Dry matter Decay
- Texture (gdruk) Freshness score
- Water activity (Aw) Appearance score
- Viscosity
- Sap percentage
- Taste score
What does quality monitoring give you?
You gain structural insight into quality development and can make timely adjustments to prevent deviations. Examples include changing the origin or variety, extending or shortening the UC or TGT code, or improving the cold chain or store processes.
Concrete benefits for you
- You immediately see how products are performing on the shelf.
- You see how your own product is performing compared to competitors
- You recognize seasonal influences and quality fluctuations
- You optimize taste and shelf life based on data
- You prevent loss and complaints
- You strengthen trust with consumers and retail partners
- You help the product category to grow by focusing on quality
A constant level of quality
Our specialists combine technical quality measurements with insight into consumer experience. Among other things, we analyze sugar content, hardness and other product-specific characteristics.
As a result, you not only receive figures, but also context and practical advice for improvement. In this way, you work structurally on a constant quality level, regardless of season or market conditions.
Frequently asked questions
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A structural measurement of product quality on the store shelf, as perceived by consumers.
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Usually weekly or biweekly, depending on product and target.
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Among others, AGF and other fresh produce.
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Products are purchased from supermarket and analyzed in the laboratory.
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A short and clear report with measurement results and points for improvement.
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For retailers, manufacturers and suppliers who want to ensure consistent quality or who want shelf visibility
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