Meet the international produce sector in Madrid
Fruit Attraction is an international trade show for professionals in the global produce industry. Producers, suppliers, retailers, importers, exporters, and other supply chain partners come together to discover new markets, innovations, and opportunities for collaboration.
With over 121,000 professional visitors, more than 2,400 exhibitors, and participants from 152 countries last year, Fruit Attraction is one of the most important international events for the fresh produce supply chain.
Greater Control Over Quality Throughout the Entire Fresh Produce Supply Chain
The quality of fruits and vegetables is determined at every stage: during cultivation, in storage and transport, on the store shelf, and ultimately by the consumer. Reliable analyses and practical insights help you make quick adjustments and structurally improve your product quality.
At Fruit Attraction, Normec Groen Agro Control, Normec Innovative Fresh, and Normec Sensory will pool their expertise. From laboratory analyses and quality monitoring to shelf-life research and consumer insights: our specialists support you from cultivation to the consumer.
Three Areas of Expertise for the Entire Fresh Produce Supply Chain
Normec Groen Agro Control
Gain insight into the quality and safety of raw materials, products, and production processes with reliable sampling, laboratory analyses, and tailored advice.
Normec Innovative Fresh
Monitor freshness, taste, and product quality from harvest to store shelf. Objective product measurements and quality controls reveal where optimization is possible.
Normec Sensory
Discover how consumers experience your product, concept, or packaging. Consumer and sensory research helps you develop and optimize products in a targeted manner.
What issue would you like to discuss?
Visit our experts in Hall 6, Area 6D04, and discover how we can help you with questions such as:
- How can I reliably demonstrate the quality and food safety of my products?
- How do my products perform throughout the supply chain and on store shelves?
- How can I further optimize taste, freshness, and shelf life?
- Do my products consistently meet the agreed-upon specifications?
- How do consumers perceive my product, concept, or packaging?
- What improvements contribute to higher consumer satisfaction?
Our specialists are happy to work with you and translate measurement results and research insights into concrete next steps.
Practical Information
Fruit Attraction 2026
October 6–8, 2026
IFEMA Madrid, Spain
Normec Foodcare: Hall 6, Area 6D04
Hours
October 6 and 7: 9:30 a.m.–7:00 p.m.
October 8: 9:30 a.m.–4:00 p.m.
Plan your visit to Fruit Attraction
Are you working to improve product quality, extend shelf life, or gain deeper insights into consumer preferences? Stop by booth 6D04 and discover how our combined expertise can help your organization at every stage of the fresh produce supply chain.
Order your admission pass and speak with our experts at Fruit Attraction.