In-home research, or home placement, is one of the most reliable forms of product research. We ask for the user's opinion in his or her familiar environment. This can be in the consumer's home or in an environment where the product is normally used. It is also possible, for example, to include the opinions of family members in the product evaluation. The result: an answer that is as objective as possible.

The most important advantages

Very suitable for both food and non-food products
Products are tested at a time when respondents normally consume or use them.
The respondent has no time pressure and gives his or her opinion when it is convenient
The answers given are well thought out
Possibility to have multiple family members evaluate product

How it works.

Respondents are sent a product at home. Without external influences, they evaluate the product at a time when they normally use it. Via an online questionnaire, they complete questions about packaging and ease of use, among other things.

Choice from any target group

For an in-home survey, any target group in the Netherlands or Belgium can be selected. Partners and children can also be included in the study via separate questionnaires.