The Packaging & Packaging Waste Regulation (PPWR) is radically changing the rules of the game for packaging in Europe. Organizations that produce, import, or place packaging on the market will face stricter requirements regarding design, reuse, recycled content, and demonstrable compliance.
Starting in 2026, the first obligations will take effect, such as declarations of conformity and technical documentation for each packaging item. Additional requirements will follow in the years thereafter, which will structurally influence packaging strategies.
In this position paper, you’ll learn:
- what the PPWR specifically means for your organization;
- what roles and responsibilities apply within the supply chain;
- what obligations and deadlines you need to take into account;
- why insight into packaging data is crucial;
- what steps you can take today to become compliant.
Many organizations are still insufficiently prepared for these changes. In practice, there is often no comprehensive overview of packaging, data is fragmented, and responsibilities are not clearly defined. This increases the risk of non-compliance, additional costs, and packaging that will no longer be permitted in the future.
This white paper provides practical insights and concrete guidance to help you adapt in a timely manner and stay on top of your packaging obligations.
Download the white paper
Need help with your PPWR approach?
Want to know exactly where your organization stands and what needs to be done? Our specialists will help you gain insight, establish structure, and develop a concrete plan to achieve compliance.