Online research is ideal for getting your product idea or concept tested. We conduct targeted and fast research and you will receive a full report from us.
Key benefits
- Specifically focused on testing product ideas and concepts
- Insights from the average supermarket visitor to reaching specific target groups/niche consumers
- Consumer background data and product usage mapped in detail
- Applicable from orientation phase to product design phase
- Reporting is quick and comprehensive
Types of online research
Online research is a great way to have your concept or product tested. This testing method lends itself perfectly to, for example, checking whether the product fits the concept and vice versa. A Usage & Attitude study is of great value in understanding customers. This study helps you determine the target group and needs, but also in identifying new product opportunities and sharpening the product strategy.
How it works.
We have our own online panel consisting of thousands of nationally distributed members. This allows for selection of the desired target group. Through a carefully designed questionnaire that participants complete online, we collect relevant insights about your product idea or concept. Based on the assessments, we develop a clear report that can help you determine the right strategy. Based on the assessments we build a report.