Why packaging research determines purchasing behavior
On average, consumers choose a product in the supermarket within 90 seconds. The packaging is the first thing they see. Even before taste or price, packaging determines whether a product is picked up and purchased.
Packaging communicates more than just information. Color, shape, material and claims influence the expectation of quality and taste.
Packaging research gives you insight into how consumers experience your packaging and where optimization is needed. This way you increase the chances of a successful first purchase.
Three research methods
Both short and comprehensive taste surveys.
- Competitive price
- Short lead time
- Simple test design
Specifically focused on concept and product testing.
- Targeted
- High quality panelists
- Fast and complete reporting
Suitable for both food and non-food products.
- High response rate
- Result is typical household opinion
- No influence
This is how we use packaging research for you
With packaging research we collect consumer insights that help you make targeted packaging choices. Together we determine the form of research that suits your issue and phase in the product development process.
The research can be carried out:
- Online
- On location
- Or at consumers' homes
This is how we gain relevant and realistic insights into how your packaging is viewed, understood and judged.
Working together on packaging that convinces
We combine consumer feedback with your brand and product strategy. This results in insights that are directly applicable in design and decision making.
What this gives you in concrete terms:
- You know which packaging raises expectations among consumers
- You make well-founded choices in design and communication
- You increase visibility and appeal on the shelf
- You avoid costly redesigns afterwards
- You strengthen the commercial impact of your packaging
Expertise in packaging choices
Our specialists have extensive experience in packaging research within the food sector. We analyze how packaging is interpreted and translate insights into clear advice. In this way, we support you in both minor optimizations and complete repositionings.
Insight into packaging choices
Packaging research offers insights for a variety of issues, such as:
- The use and recognition of labels
- The application and credibility of marketing claims
- The suitability of packaging materials
- The effect of color, shape and typography
- Rebranding and logo use
The result is a thorough analysis and clear report, which you can use immediately. In this way, you implement packaging changes efficiently and increase your chances of success on the shelf.
Experiences of our customers
Jumbo: 'Sensory understands our business'
"They understand exactly what we want and what we mean. And yet they never fill in anything unasked for us. When in doubt, they always check whether they have understood our request correctly. So we always get the result we had in mind. This makes it a party we can trust."
FAQ
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Packaging research maps how consumers experience packaging and what elements influence purchasing behavior.
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With new products, redesigns, rebranding or when sales results are lagging.
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Yes. We test and compare multiple designs to determine which one best suits the target audience.
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Certainly. Especially when optimizing or repositioning, it provides valuable insights.
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Yes. You will receive a clear analysis with concrete recommendations.