Greenhouse horticulture is changing rapidly. As a grower, how do you stay in control?
The greenhouse horticulture sector is moving fast. Mergers, specialization, stricter retail requirements and social pressure are making the playing field more complex than ever. Anyone who wants to stay afloat must be able to change gear quickly, think strategically and gather the right partners around them. Klaas-Jan de Ruiter knows all about that. Since November 2024 he is commercial manager at Normec Groen Agro Control. Before that he worked for years in various technical and commercial positions within the greenhouse industry. He knows the sector through and through, from substrate and climate to cultivation and marketing.