Normec SenseView offers a unique 360° approach where we combine sensory research and consumer insights with advanced product measurements, laboratory analysis and exclusive data sources. This gives you a complete picture of both the product and the consumer. Through interactive dashboards, we translate complex data into concrete actions so you can take the next step in product development with confidence.
Sensory, consumer and technical research in one integrated approach.
Strategic guidance from idea to market launch.
Complex data translated into clear insights and concrete next steps.
Innovation with AI, VR, eye tracking and proprietary analysis tools.
With Normec SenseView we combine research, data and strategy into a complete picture. I find it important that producers do not get stuck in loose insights, but get real direction. That is why we translate complex analyses into clear and applicable advice. This is how our clients develop products that are successful in the market.
— Tinka Alaerds, Strategy & Insight Lead
With Normec SenseView you test new ideas and improve the product experience, so you can go to market stronger. It is about more than measuring: we translate data into concrete actions. You get insight into product direction and the potential of new product ideas. Not only taste, but the entire product experience is optimized using expert panels and instrumental analyses.
In addition, Normec SenseView helps to structurally secure sensory testing within your organization so that you can ensure quality independently and efficiently. Finally, we translate market data and benchmarks into concrete strategic advice, with which your product can enter the market in a stronger position.
Contact us and discover how we bring data, research and strategy together into insights that help you move forward immediately.
Working efficiently and getting quick insight into analysis results is important within the food industry. Normec Foodcare introduces a renewed customer portal that helps you to easily view laboratory results, analyze trends and take action faster. With the customer portal you save time, prevent errors and ensure that you are always in control of the safety and quality of your products.
LIÈGE – Normec Sensory is further expanding its presence in Belgium with the opening of a new sensory testing center in Liège. With this expansion, Normec Sensory now has its own testing infrastructure in both Flanders and Wallonia. This enables organizations to rely on in-depth consumer insights from across Belgium, supported by local expertise and a broad network of respondents.
Allergen management and cross-contamination remain among the most sensitive topics in food safety and QA within the food industry. Not only because the impact on consumers can be significant, but also because the rationale behind Precautionary Allergen Labeling (PAL) is often more complex than it appears at first glance.
Together with OneThird, Normec Foodcare is working on smarter and more reliable quality control within the fresh produce sector. By combining data, AI technology and hands-on quality expertise, organisations gain greater insight into the shelf life and quality of fresh products. This helps companies throughout the supply chain make faster, data-driven decisions, reduce food waste and improve product quality assurance.
