Sustainability Claims Under the Microscope: What Changes Will Directive (EU) 2024/825 Bring?
With Directive (EU) 2024/825, the European Union has tightened the rules on unfair commercial practices to better protect consumers against greenwashing. General environmental claims, climate claims based on offsetting, and non-transparent sustainability labels will be subject to more rigorous oversight. Belgium has already transposed the directive through the Act of July 22, 2026. The Netherlands has implemented the directive through the Implementation Act on the Directive on Better Sustainability Information for Consumers. The impact is primarily felt in packaging, websites, marketing communications, and sustainability claims directed at customers and consumers. The European directive was published on March 6, 2024, and was to take effect on September 27, 2026.