The PPWR now applies: what does this mean for your packaging?
The European Packaging and Packaging Waste Regulation (PPWR) has applied since 12 August 2026. This marks the start of an important new phase for every organisation that manufactures, imports, uses or places packaging on the European market. The Regulation introduces stricter requirements covering substances of concern, recyclability, material use, reuse and the evidence needed to demonstrate compliance. For food businesses, this is no longer a distant development. The first obligations already apply, with further requirements being introduced in phases over the coming years. It is therefore essential to understand your packaging portfolio and determine in good time where changes are needed.