About us
Every day we test products, concepts and packaging or research the experiences, usage and buying behavior of consumers. This way you know exactly what is important to consumers and you increase the chances of your product on the market. To do this, we use various research methods, such as concept, product and packaging research.
For each research we always select the right consumer. Whether you want to gain insight into the needs of an average supermarket visitor or investigate the qualitative assessment of a particular target group - we have a panel with thousands of test subjects. Our test centers in the Netherlands, Belgium and Germany are fully equipped to conduct consumer surveys and sensory tests in a controlled environment. Our staff constantly monitors quality standards, from study design to export. Through our international network of validated partners, you can have your examinations and tests conducted throughout Europe.
Contact us
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Schweitzerlaan 12+31 20 643 5188 [email protected]
1187 JD Amstelveen
Netherlands -
Bredastraat 129-133+31 20 643 5188 [email protected]
2060 Antwerpen
Belgium
Services
Explore our services and discover how we can support you. With a wide range of solutions, we help you address a variety of challenges, tailored to your organisation.
What customers say about Normec Sensory
News
Normec is leading the way. Stay up to date.
21 Sep 2026
How do you know if consumers accept your sugar reduction or protein fortification?
Consumers are looking for healthier, protein-rich, and more sustainable products, but they still base their choices primarily on taste and sensory experience. That makes reformulation complex. Sugar, for example, affects more than just sweetness; it can also alter texture, mouthfeel, and body. Added protein can be nutritionally beneficial, but it can sometimes result in a drier texture or an unusual aftertaste. A similar risk applies to fat reduction, clean label initiatives, and other formulation adjustments.
14 Aug 2026
Normec Sensory Opens New Sensory Testing Center in Liège
LIÈGE – Normec Sensory is further expanding its presence in Belgium with the opening of a new sensory testing center in Liège. With this expansion, Normec Sensory now has its own testing infrastructure in both Flanders and Wallonia. This enables organizations to rely on in-depth consumer insights from across Belgium, supported by local expertise and a broad network of respondents.
22 Jul 2025
Normec Foodcare introduces Full Product Scan
How does your product really perform? With our Full Product Scan you discover not only whether your product meets the technical requirements, but also how the consumer experiences it. Unique to this approach is the combination of laboratory measurements and sensory consumer research. You see not only what deviates, but also whether it affects the appreciation. The Full Product Scan combines laboratory measurements with sensory consumer research. We analyze parameters such as weight, texture, color, composition and moisture content. At the same time we study how consumers evaluate the product in terms of taste, smell, mouth feel and appearance. This unique combination delivers insights that go beyond standard specification checks.
02 Jun 2025
Why Reducing Sugar Only Works If It Tastes Good
On June 2, “A Healthier Week” kicks off—an initiative by the Diabetes League that challenges Flemish residents to make healthier choices for a week, with an emphasis on reducing added sugars. This presents a huge opportunity for food companies: consumers do want to eat healthier, but their choices are still driven by taste. So reducing sugar is more than just a recipe tweak. It’s a flavor challenge. And you can only overcome it with the help of consumers.
15 Nov 2024
Sensory research abroad
Introducing a product abroad is a big step for many. Each country has different needs or desires when it comes to nutrition. Therefore, a sensory test in the country in question can give more insights into whether the product also has a chance of success among this new group of consumers. Normec Sensory (part of Normec Foodcare) is specialized in conducting research abroad. This prevents searches for a suitable research agency abroad and preserves the familiar way of reporting.
23 Sep 2024
Why Sensory Testing Plays an Indispensable Role in Product Development
In the food industry, there are numerous reasons to launch a product development process. In general, there are three main reasons, which are either necessary or desirable: developing a new product, developing and producing an existing product (such as a private-label product), and modifying and/or optimizing a product.
We are part of the Normec Group.
Normec is a leading organization in the TICC (Testing, Inspection, Certification, Compliance) industry. Our field of work ranges from (drinking) water quality, air quality and soil quality to fire safety, food safety and management systems. Every day we work on a safe and healthy working and living environment. For this and future generations.