Why Reducing Sugar Only Works If It Tastes Good
On June 2, “A Healthier Week” kicks off—an initiative by the Diabetes League that challenges Flemish residents to make healthier choices for a week, with an emphasis on reducing added sugars. This presents a huge opportunity for food companies: consumers do want to eat healthier, but their choices are still driven by taste. So reducing sugar is more than just a recipe tweak. It’s a flavor challenge. And you can only overcome it with the help of consumers.